Cilantro Encourages Intimacy with Multi-Flavoured Hispanic Market » Adrants

When it comes to targeting the elusive Hispanic consumer, Cilantro Animation has this to say: “Be prepared to offer more than just Hola!”

(Though we’d like to point out that strategy worked wonders for Dora the Explorer.)

But Cilantro — which creates Hispanic cartoons like the one at left — makes an interesting point. When we hit ad:tech Miami we were overwhelmed with a sense that the Hispanic market remains unimpressed with the way big media has (or hasn’t) tried to reach out.”*

*From: http://www.adrants.com
Traducido: usando Google o Altavista/Babel Fish

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