Playing to Latino audiences - First-class theaters are planned for inner-city areas - Los Angeles

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Posted on: February 6th, 2008
Filed Under: [ Art y Culture ] [ Entertainment ] [ Hispanic News ] [ Tomás' Picks ] [ California ] [ Los Angeles ]
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“Mathew Garcia of Boyle Heights goes to the movies about once a week, ignoring theaters in his Eastside Latino neighborhood and heading straight for the suburbs.

His favorite destination: nearby Alhambra, where he says he prefers the more up-to-date and comfortable multiplexes, often featuring big screens, surround sound and stadium seating. The theaters in his neighborhood are “smaller and louder,” he said.

Garcia and moviegoers like him are the target of a new joint venture by well-known film producer Moctesuma Esparza and a Chicago real estate developer that aims to deliver first-class theaters along with restaurants and stores to inner-city Latino neighborhoods.”*

*From: http://www.latimes.com
Traducido: usando Google o Altavista/Babel Fish

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