Filed Under: Business News, California, Hispanic News, Media, Oakland, San Francisco, San Jose
Tagged: American Latino TV, bilingual, Entravision, LATV, San Jose, television
Search these tags: American Latino TV, bilingual, Entravision, LATV, San Jose, television
LATV, the nation’s first bilingual music/entertainment network distributed via digital multicast, announced today that it had signed on San Francisco-Oakland-San Jose station KTVU as its 27th national affiliate. The Cox-owned Fox station is in the sixth largest DMA (Designated Television Market Area) in the country and the ninth largest Hispanic television market.
“With the launch of Bay Area’s KTVU, we will be in six of the top 10 U.S. Hispanic markets. Not only is it a large Hispanic market, it’s the sixth largest DMA, letting us bring our programming to bicultural viewers throughout the San Francisco-Oakland-San Jose area,” said Howard Bolter, president and COO, LATV. “With 2009 fast approaching and broadcasters meeting the FCC’s digital deadline, LATV’s distribution model is right on track. It’s a win-win for viewers, stations and the network.”
In addition to KTVU, Cox Broadcasting also operates independent station KICU giving it a duopoly in the San Francisco-Oakland-San Jose area market. Through a KTVU-brokered deal, LATV will be seen on Comcast Cable Bay Area, channel 188. The network will reach approximately 840,000 total households of which 60,000 are Hispanic. Adds Mr. Bolter, “KTVU is the top station in the market and a great outlet for us. We are thrilled to have them join the network.”
“After carefully assessing all of our options, we are very excited to partner with LATV. We have been impressed with the energetic, creative, quality programming that they’ve been putting on the air for the last few years. We believe that it will be an excellent fit for the young Latino market in the Bay Area,” said Tim McVay, KTVU vice president and general manager.
LATV has 27 affiliation agreements across the country in 16 of the top 25 Hispanic television markets. The bilingual network has previously announced an affiliation partnership with LATV minority investor Post-Newsweek, an extensive affiliation agreement with Entravision and numerous other deals. LATV is also carried on basic cable through its affiliates and in Los Angeles on KJLA via cable, broadcast and DBS.
About LATV:
Headquartered in Los Angeles, LATV is the nation’s first bilingual entertainment/music network distributed via digital multicast. A pioneer in bicultural youth broadcasting, LATV has been in the Los Angeles market since 2001 and launched nationally on April 23, 2007. Post-Newsweek Stations, Inc. is an investor in the national network and has a minority ownership interest in the Company as well as a seat on its Board of Directors. Targeting the 18- to 34-year-old Latino, LATV’s programming bouquet offers a range of content that includes multi-genre music, lifestyle and entertainment. The network is ad-supported and offers an array of programming that is original and exclusive. The company also owns LatiNation, LLC which nationally syndicates the programs American Latino TV and LatiNation. For more information, visit LATV online at www.latv.com.
For more information about LATV, please contact:
Maite Saralegui
maite_saralegui@yahoo.com
323.650.2236
” title=”http://www.latv.com/\”*
” target=”_blank”>www.latv.com/”*
*From: http://sev.prnewswire.com
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Knowledge is Power and this page is just the start. Hispanics/Latinos are a growing diverse force in this country. Check out some of the 58,843 items found on this site below or dig into the Site Map
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