Palomita™ Brings in the New Year with Jerry Leigh

Palomita™, a junior and girl’s fashion brand with a focus on the Hispanic market, has announced a new licensing agreement with Jerry Leigh of California for the manufacture and distribution of junior fashion tops and sportswear. The Palomita Spring 2008 line will launch with distribution ranging from specialty stores, department and mass-market nationwide. The line, as always, will feature designs that highlight popular logos and images from Hispanic consumer products and characters.

Founded in 1962, Jerry Leigh is a leading contemporary apparel licensing company which sells into a wide-range of retail, from specialty stores, to mass market. Included in the company’s portfolio of licenses are Harajuku Lovers, Tokidoki and Smurfs. It is also in partnership with major studios and companies such as Disney, Warner Bros. and Nickelodeon. Originally a family-owned textile company, Jerry Leigh was built on a philosophy of “designing fashion for life.”

“We look forward to working with the Palomita brand and feel the partnership is a natural fit,” said Phil Roddy, Adult Sales for Jerry Leigh. “We work with brands that represent a lifestyle, and Palomita achieves this in a unique and exciting way. With its fashion-forward use of logos and characters from all over Latin America, Palomita truly captures the essence of the Latino lifestyle and pride. It achieves this balance of remaining nostalgic while being current and fun, and the Hispanic market is a major market opportunity for retailers.”

“We feel privileged to partner with such a reputable company,” said Molly Robbins, Palomita Founder and President of LicenZing LLC. “Together we will establish a brand that appeals to all Latinas!”

Palomita’s motto “Por fin una marca para ti” (Finally a brand for you) tells the story. Palomita was created by Molly Robbins, a Mexico City native as well an apparel industry veteran. She has secured exclusive rights to use trademarks and vintage art from an array of Latino companies and is artistically incorporating them into the Palomita brand. For more information visit www.ropapalomita.com.”*

*From: http://www.pr.com
Traducido: usando Google o Altavista/Babel Fish

• Ricardo Salinas Breaks Ground for What Will Be the Most Modern Television Studio in Latin America – Mexico City
• Brazil replaces Mexico as China’s top market in Latin America and boosts its surplus as well.
• The mayor of a wealthy suburb (San Pedro Garza Garcia) of Monterrey said Monday that he has sent his family to the United States for their own safety as he pursues his campaign against extortion and kidnapping gangs.
• Expert: Juárez violence a ‘terrorist war’
• Mexican Mennonites Impacted by Drug Violence
• Mexican farmers reeling from worst drought in decades
• Mexico City’s famed dance-for-peso halls fading
• Americans Running South: Why We are Flocking to Mexico for Work
• On the mayor’s agenda: ‘Civilize’ Mexico City – Marcelo Ebrard
• Hispanic Entrepreneur profile: Entrepreneurship began early for Gándara family – El Paso
• Juárez violence: Drug-war brutality persists despite presence of military
• Mexican doctors pointed to parents as the reason Mexico leads the world in child obesity, a problem made worse in this country by the lack of sports training.
• LatAm Immigrants Are Changing Spain, Sociologist Says
• Mexico’s top domestic security official said Friday that sectors of the general public have cooperated with drug cartels in the violent border city of Ciudad Juarez, and the government is about to launch new social programs there to combat gangs.
• Susana Iglesias, writing from the streets – Mexico City native is winner of the first-ever Aura Estrada Prize, an international competition for young women writing literature in Spanish.
• Mexican authorities predict fewer Mexican immigrants will be back home for Christmas
• Mapping Out Mexico – Navigating your way through Mexico can be tricky business sometimes – MexicoMaps.com
• Mexico City Noir and the Six Word Story
• The current global crisis will cause the number of poor people in Latin America to rise by 9 million to 189 million this year, the U.N. Economic Commission for Latin America and the Caribbean said in a report presented on Thursday.
• Mexican migrants are spending more money on taxes in the United States than on the remittances they send home to relatives, according to a new study by Mexico’s largest bank, BBVA Bancomer.