Do Hispanic Marketers Have to Be Hispanic?
Just in case you’re saying to yourself “oh no he didn’t!” let me reiterate: I believe that you don’t have to be Hispanic to be an effective Hispanic Marketer. There, I said it.
That’s the short answer. However, it’s not as simple as that. There are a fair number of caveats and a not-insignificant amount of nuance in the long answer. I do believe that being Hispanic can make the job easier.
Hispanic Marketing is not about speaking Spanish or being Hispanic or even being married to a Hispanic (don’t get me started). In fact, Non-Hispanics can be as effective (and in some cases more so) as Hispanics involved in Hispanic Marketing. “*
*From: adage.com
Traducido: usando Google o Altavista/Babel Fish
Curation from Tomás
Filed Under: 1. Hispanic News, Business News, Marketing & Advertising, Tomás' Picks
