Posted on: January 31st, 2008
Filed Under: [ Hispanic News ] [ Marketing ] [ Tomás' Picks ] [ Blogante Business ]
Just in case you’re saying to yourself “oh no he didn’t!” let me reiterate: I believe that you don’t have to be Hispanic to be an effective Hispanic Marketer. There, I said it.
That’s the short answer. However, it’s not as simple as that. There are a fair number of caveats and a not-insignificant amount of nuance in the long answer. I do believe that being Hispanic can make the job easier.
Hispanic Marketing is not about speaking Spanish or being Hispanic or even being married to a Hispanic (don’t get me started). In fact, Non-Hispanics can be as effective (and in some cases more so) as Hispanics involved in Hispanic Marketing. “*
*From: http://adage.com
Traducido: usando Google o Altavista/Babel Fish
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