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Do Hispanic Marketers Have to Be Hispanic?

“Just in case you’re saying to yourself “oh no he didn’t!” let me reiterate: I believe that you don’t have to be Hispanic to be an effective Hispanic Marketer. There, I said it.

That’s the short answer. However, it’s not as simple as that. There are a fair number of caveats and a not-insignificant amount of nuance in the long answer. I do believe that being Hispanic can make the job easier.

Hispanic Marketing is not about speaking Spanish or being Hispanic or even being married to a Hispanic (don’t get me started). In fact, Non-Hispanics can be as effective (and in some cases more so) as Hispanics involved in Hispanic Marketing. “*

*From: adage.com
Traducido: usando Google o Altavista/Babel Fish

Posted on: January 31st, 2008
Curation from Tomás
Filed Under: 1. Hispanic News, Business News, Marketing & Advertising, Tomás' Picks
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