Former TV executive Jim McNamara is betting that the country’s growing Hispanic population will go to theaters to see Hollywood-style films made in Spanish. Panamax films are slick, sexy and commercial all the way.

Panamax and its business strategy arose from a simple realization. McNamara, a bilingual TV executive, saw a glut of Spanish-language television stations, radio stations, record companies, magazines and newspapers. It struck him as odd, however, that not a single one of the 10 to 15 movies released every week is in Spanish.

“Warren Buffett would like what we’re doing,” he says. “I know he doesn’t like the entertainment business, but he would like the idea of a vastly underserved market, not a lot of competitors out there and trying to build a product for this market. And this product costs in some cases 1/100th of what it costs to make for the mainstream American audience. Also, in theory, the potential of another 350 million people south of the Rio Grande who could be consumers. They don’t even know what it is to have movies made for them.”
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*From: www.floridatrend.com
Traducido: usando Google o Altavista/Babel Fish

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