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I Might Not Be Latina Enough for One Texan Apparel Maker
Tagged: blog, Fort Worth, latina
When I read in this blog space about culturally relevant modifications to products and services, I recalled this press release I received the other day from Fiorana, an apparel maker from Fort Worth, Texas, announcing the launch of its first women’s “Latina Cut” line of jeans.
According to the company’s founder and president Mike Braden, “The Latina body is different in waist and hip structure.” The conclusion? “When wearing Anglo cut jeans, there is always a fit problem around the waist area.”*
*From: adage.com
Traducido: usando Google o Altavista/Babel Fish
Curation from Tomás
Filed Under: 1. Hispanic News, Business News, Commentary, Marketing & Advertising
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