Discovery Familia and DIRECTV Más(TM) Bring Programming Alive with a National Mall Tour

Discovery Familia, the all-family, Spanish-language network from Discovery Communications, and DIRECTV Más(TM) are taking the network on the road and bringing it to life with a national mall tour that will provide Hispanic viewers, in key markets, a taste of their exceptional programming offerings via interactive activities and demonstrations that the whole family can enjoy.

The traveling exhibit, made possible in partnership with DIRECTV Más(TM), recreates the warmth of the family home, with a spectacular 900-square-foot structure equipped with a living room, family room, kitchen, and backyard where a host of surprises are in store for visiting parents and their children. Among these:

– Experience a virtual trip to an exotic location. Families will walk away with a family portrait featuring destinations from some of Discovery Familia’s signature travel shows as if they had been there in the flesh (Top Five, Mas Que Una Fiesta, A Dónde Vamos, and Samantha Brown: Passport to Latin America).
– Visit the Discovery Familia kitchen, where smells and tastes come to life. Our hostess Mamá Tamales certainly knows her way around the kitchen. Do not miss her mouth watering hourly demonstrations of recipes similar to those featured in our most popular culinary shows (Relatos con Sabor, Con Gusto y Sazón, and Around the World in 80 Flavors).
– Bring the children over to our backyard for a memorable afternoon with Doki, the network’s playful daytime host. Kids will have a blast playing in the bounce house, putting on temporary tattoos, coloring in Doki and Friends color books, and meeting Doki in person!

These, plus a host of other activities, will make for a memorable day for the entire family. The national tour will also provide families and their children with fun takeaways, as well as a chance to win some exciting prizes. Adults can register to win one of two fabulous prizes.

– National Grand Prize: Trip for a family of four to Costa Rica
– Local First Prize: 42” HD flat screen TV

The Discovery Familia tour kicks-off on February 9th starting with the Great Mall in Milpitas, California followed by Simon Property Group mall’s in: Brea, California; Irving, Texas; Miami, Florida; Jersey City, New Jersey; Langhorne, PA; and Calumet City, Illinois (full schedule and dates below).

“DIRECTV Más(TM) is committed to supporting essential family values by bringing wholesome entertaining and educational content to Hispanic families across the nation. We are proud to offer Discovery Familia to our customers, a network that clearly achieves both of these objectives, and to partner with them during the official on the ground launch in 2008,” said John A. de Armas, vice president, WorldDirect(TM), DIRECTV, Inc(R).

Created to strengthen the family bond, Discovery Familia was launched in the fall of 2007 as an answer to a deep seated need for family centric programming in Spanish.

“With Discovery Familia the entire family has a place to call home, where the best in family oriented programming can be found all under one roof. The channel is, at its core, all about what is best for Hispanic families; a safe haven were the family bond is strengthened through programming that not only entertains but also educates and inspires.” said Luis Silberwasser, Senior Vice President and General Manager, Discovery Networks U.S. Hispanic Group.

– A channel that is meant to be a safe haven, a warm, familiar and welcoming place that feels like home.
– A channel that celebrates the best of our Hispanic heritage and that helps to preserve our language and customs.
– A channel that brings Hispanic families together and that achieves this via high quality entertaining shows that the whole family can enjoy.

During the day Discovery Familia is all about the kids, with its Discovery Kids en Español programming block which features shows that stimulate kids thirst for knowledge. Animated friends like Doki take children by the hand into brave new worlds of exploration and discovery. The channel is meant to be a partner to parents by providing the tools to help their children preserve their native language and become life-long learners.

The evenings on Discovery Familia bring the entire family together with culturally relevant, entertaining and educational programming that feature poignant shows about parenting, natural history, home, cooking and travel.

National Tour Schedule

– Great Mall, Milpitas, CA – February 9 & 10
– Brea Mall, Brea, CA – February 16 & 17
– Irving Mall, Inving, TX – February 23 & 24
– Dadeland Mall, Miami, FL – March 1 & 2
– Newport Center, Jersey City, NJ – March 29 & 30
– Valley Mall, Langhorne, Pennsylvania – April 5 & 6
– River Oaks Center, Calumet City, IL – April 12& 13 “*

*From: http://www.hispanicprwire.com
Traducido: usando Google o Altavista/Babel Fish

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