Bud Light is heavy in Super Bowl ads - Six of brewery’s 7 spots to plug brand as comedian Mencia set to return after last year’s class hit

He’s baaaaaack!!! Did you think — even for one second — he wouldn’t be? Gifted Hispanic comedian Carlos Mencia is poised again to steal the year’s really big ad show in a new commercial brewery giant Anheuser-Busch is prepping for the Super Bowl of Advertising on Feb. 3.

Per Bob Lachky, A-B’s executive vice president of global industry & creative development, final decisions about which of some 20-plus possible spots will make the brewery’s always anticipated Super Bowl lineup may not be made until three days before the big game. But the new Mencia piece is sure to be in the mix of six 30-second spots and one 60-second execution. We were given a sneak peek at a number of ads under consideration.”*

*From: http://www.suntimes.com
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