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TV program targets English dominant Latinos with multiplatform approach – LatinEyes – Hispanic MPR

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Posted on: January 23rd, 2008
Filed Under: Blogante Entertainment, Entertainment, Hispanic News, Media
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““LatinEyes,” a 30-minute English language lifestyle and travel program that began airing nationally two years ago, is targeting acculturated Latinos within the United States and beyond its borders. Promoters are relying on a multiplatform approach to capture the show’s many feminine viewers wherever they may be. Scroll down to watch a short video about “LatinEyes.”

Every week, 26 million viewers, 65 percent women and 10 percent non Hispanic, watch the program on . About 40 percent of the show’s adult audience is 18 to 49 years old and 52 percent is between 25 and 54.”*

*From: http://www.hispanicmpr.com
Traducido: usando Google o Altavista/Babel Fish

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