Latino Móvil Launches New SMS Technology Service That Provides Users with News Directly From Their Countries of Origin

Latino Móvil, the leading and only U.S.-based provider of news information, sports, and entertainment directly from Latin American countries to U.S. cell phone users via short message service (SMS) technology, is officially launching its services nationwide January 23, 2008 under the slogan “Your country, your news. Directly to your cell phone.” The service is a joint venture between Latino Móvil, a US-based company that provides tech support to cell phone companies, and Comunicad, a well-established multicultural marketing company, that provides news information from well-respected newspapers La Prensa in Honduras, La Prensa in Nicaragua, La Prensa Gráfica in El Salvador, and Prensa Libre in Guatemala as well as news from Mexico to cell phone users across the country.

Latino Móvil is currently available through the AT&T/Cingular, Sprint Nextel, Verizon, Alltel, and Dobson carrier networks and is in time expected to include news from more Latin American countries. Latino Móvil will also boast another feature, Mobile Machine, which will allow users to download video, photo and audio content from their home countries to their cell phones via Bluetooth at a minimal price.

Users can subscribe to Latino Móvil’s news service by dialing the pound sign followed by the word “latin” (#52846) and pressing SEND. They will be taken to a simple automated voicemail system that allows them to choose their language preference and the country they will receive different types of news from, which includes sports, political, entertainment and impact news. The service costs $5.99 per month and the user will receive approximately three text messages per day. Users can also sign up for a free digest that provides them with immigration updates and local community news four times per week.

“The possibilities with this service are endless, and we are working hard to be able to provide this top-notch service to all Latino communities in the US by forming alliances with strong media partners in more Latin American countries,” said Jose Rodriguez-Pagan, Chief Operating Officer, Comunicad and co-founder of Latino Móvil.

Latino Móvil was piloted in September 2007 through a partnership with Grupo Dutriz, owners of La Prensa Gráfica and El Gráfico, leading papers, in El Salvador to provide Salvadoran cell phone users in the US with daily digests of political, economic, and/or sports news through text messages. Because the service isn’t limited to any one carrier, thousands of Latinos living in the US who otherwise wouldn’t be able to receive news from their home countries could do so at least three times a day, seven days a week.

“Latino Móvil’s pilot without any advertising showed high numbers of subscribers each month leading up to the launch. These figures are indicative of the gap Latino Móvil fills in providing customers with the news they want to receive from their respective countries in an easy, convenient, and timely fashion,” said Brian Alperstein, co-founder of Latino Móvil.

Latino Móvil’s media rollout will start in Washington, DC through a radio and print-focused campaign and will incorporate calling cards when it expands to Los Angeles and New York in following months. For more information on Latino Móvil’s text news service, please visit www.latinomovil.net, e-mail info@latinomovil.net or call toll-free (866) 913-9599.”*

*From: http://www.hispanicprwire.com
Traducido: usando Google o Altavista/Babel Fish

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