Posted on: January 23rd, 2008
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Hispanic News ]
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Marketing ]
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population
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Do young Hispanics like to receive promotional offers by email? Chicago-based Mintel staff believe that is true, at least when compared with other groups. According to a survey conducted in English by Mintel Comperemedia, Hispanics welcome email communication from companies they know up to 11 times a month. Non-Hispanic consumers only tolerate such emails up to 7.4 times a month.
Mintel’s findings are based on a statistically representative panel of the U.S. population. Mintel representatives surveyed 1,000 people online in August 2007 in English.”*
*From: http://www.hispanicmpr.com
Traducido: usando Google o Altavista/Babel Fish
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