La Scena Musicale: Luisa Fernanda with Placido Domingo at the Movies

Opera fans are enjoying an embarrassment of riches these days. Since last season, the Metropolitan Opera in New York has been bringing its best productions live to selected movie theatres in the U.S., Canada, Europe, and on a delayed basis to Australia and Japan. The huge media attention and sold out houses at every showing amply demonstrated that there is an audience out there hungry for the opportunity to see live opera for a fraction of the cost of actually travelling to New York and paying big bucks for tickets. Despite being thousands of miles away from the Met, opera fans treat the events as “real occasions”. And the older demographics of an opera audience is unusual - you won’t find a quieter, more attentive or appreciative bunch. Unlike a typical teenage movie audience, opera folks have the money to buy more upscale foods, they aren’t rambunctious, don’t make a mess, don’t chat incessantly or make noise, except to applaud the artists on the screen. For the opera companies and the movie theatres, it’s a win-win situation.”*

*From: http://www.scena.org
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