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Tagged: American Latino TV, bilingual, family, LATV, library, television
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LATV Networks, LLC (LATV), the nation’s first bilingual music/entertainment network distributed via digital multicast, announced today that it has acquired American Latino TV(ALTV), the syndication and production company for English-language television shows created by and for bicultural/bilingual U.S. Latinos. The multi-million dollar agreement includes numerous award-winning broadcast syndicated properties such as the weeklies American Latino TV and LatiNation, ALTV’s substantial library of video content as well as the New York City-based production, sales and marketing office. In addition, the deal marks LATV’s entry into broadcast syndication.
“LATV and American Latino TV have both been at the forefront of shaping the bi-cultural programming marketplace by delivering unique, compelling programming to an ever-growing audience. The synergies between the two companies made it a natural acquisition for LATV as we continue with our mission of reaching today’s Hispanic youth market,” said Howard Bolter, LATV President and COO. “This deal will greatly enhance our distribution relationships, complement our programming strategy and increase our viewership domestically and internationally.”
As a consultant for LATV, former ALTV President and Executive Producer Robert Rose, will continue as Executive Producer of the ALTV weeklies, as well as overseeing LATV’s broadcast syndication arm. ALTV Supervising Producer Renzo Devia will also join LATV as a consultant. Adds Mr. Bolter, “Both Robert and Renzo bring a fresh perspective to LATV and we are thrilled to have them as part of the family.”
“With ALTV joining LATV, the company’s consolidated programming assets and its extensive web strategy give advertisers a unique ability to combine the reach of established broadcast syndication with the frequency of a rapidly-growing digital broadcast network,” said Mr. Rose. “It is a win across the board for our affiliates, advertisers, staffers and most importantly, our audience.”
ALTV produces, markets and distributes high-quality, award-winning, original content focusing on U.S.-born Latinos and is the oldest and largest television syndication company targeting Latinos with culturally relevant, English-language television programming and media. ALTV’s programming includes American Latino TV, LatiNation, and the American Latino Presents quarterly, one-hour specials including the American Latino TV Awards. American Latino TV is an award-winning program currently in its sixth season and with broadcast distribution in over 102 cities and 76 million homesrepresenting almost 70 percent of all television homes and over 90 percent of U.S. Hispanic homes. LatiNation is in its fourth season with distribution in over 90 cities, representing over 85 percent of U.S. Hispanic homes.
About LATV:
Headquartered in Los Angeles, LATV is the nation’s first bilingual entertainment/music network distributed via digital multicast. A pioneer in bicultural youth broadcasting, LATV has been in the Los Angeles market since 2001 and launched nationally on April 23, 2007. Post-Newsweek Stations, Inc. is an investor in the national network and has a minority ownership interest in the Company as well as a seat on its Board of Directors. Targeting the 18- to 34-year-old Latino, LATV’s programming bouquet offers a range of content that includes multi-genre music, lifestyle and entertainment. The network is ad-supported and offers an array of programming that is original and exclusive. For more information, visit LATV online at www.latv.com.
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For more information about LATV, please contact:
Maite Saralegui
maite_saralegui@yahoo.com
323.650.2236
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Knowledge is Power and this page is just the start. Hispanics/Latinos are a growing diverse force in this country. Check out some of the 54,753 items found on this site below or dig into the Site Map
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