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Johnson & Johnson Picks Hispanic Shops - Vidal Partnership and La Comunidad

Posted on: January 22nd, 2008
Filed Under: [ Business ] [ Hispanic News ] [ Marketing ] [ Blogante Business ]
Tags: La Comunidad, Nielsen
Knowledge is Power!

Johnson & Johnson has tapped Vidal Partnership and La Comunidad to handle its U.S. Hispanic business following a review, a company representative has confirmed.

J&J spent $70 million in Hispanic TV and print through October 2007 and nearly $75 million for domestic TV and print in all of 2006, per Nielsen Monitor-Plus.”*