Azteca inks five-year pact for L.A. market

Posted on: January 21st, 2008
Filed Under: [ Business ] [ Hispanic News ] [ Media ] [ Blogante Business ] [ California ] [ Los Angeles ]
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“Azteca America said Thursday that it has inked a five-year local marketing agreement with Pappas Telecasting, allowing the Spanish-language network to continue airing its programming on its flagship station in Los Angeles.

KAZA-TV Channel 54 in Los Angeles is a key station for Azteca America as it looks to become more competitive with market leaders Univision and NBC Universal’s Telemundo.”*

*From: http://www.hollywoodreporter.com
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