Pepsi Gives Gen Y Latinos VIP Party Pass
Tagged: bilingual, Premios Juventud, Spanish-language
Pepsi is throwing a party and you’re invited; as long as you’re a young Latino and can prove your age falls within the highly coveted 18 – 34 demo.
Dubbed the “Blue Carpet Bash,” the company is mounting the VIP-style soiree with an eye on connecting with acculturated, bilingual Gen Y Latinos, said Paul Estevez, CEO, Kinetix Integrated, New York.
Pepsi has tapped Estevez’ agency for a second straight year to orchestrate a multi-city, multi-event music and entertainment program in 2008 that’s tied to four major Hispanic award shows, including the Billboard Latin Music Awards on April 10, and, down the road, the Latin Grammys, MTV Video Music Awards and Premios Juventud, a Spanish-language kids’-choice award show.”*
*From: www.brandweek.com
Traducido: usando Google o Altavista/Babel Fish
Curation from Tomás
Filed Under: 1. Hispanic News, Marketing & Advertising, Youth
