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Posted on:
January 17th, 2008
Filed Under: Hispanic News, Marketing & Advertising, Youth
Tagged: bilingual, Premios Juventud, Spanish-language
Filed Under: Hispanic News, Marketing & Advertising, Youth
Tagged: bilingual, Premios Juventud, Spanish-language
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Pepsi is throwing a party and you’re invited; as long as you’re a young Latino and can prove your age falls within the highly coveted 18 – 34 demo.
Dubbed the “Blue Carpet Bash,” the company is mounting the VIP-style soiree with an eye on connecting with acculturated, bilingual Gen Y Latinos, said Paul Estevez, CEO, Kinetix Integrated, New York.
Pepsi has tapped Estevez’ agency for a second straight year to orchestrate a multi-city, multi-event music and entertainment program in 2008 that’s tied to four major Hispanic award shows, including the Billboard Latin Music Awards on April 10, and, down the road, the Latin Grammys, MTV Video Music Awards and Premios Juventud, a Spanish-language kids’-choice award show.”*
*From: http://www.brandweek.com
Traducido: usando Google o Altavista/Babel Fish
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Knowledge is Power and this page is just the start. Hispanics/Latinos are a growing diverse force in this country. Check out some of the 54,866 items found on this site below or dig into the Site Map
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