LULAC Joins COMCAST “Our Time To Vote,” a $5 Million National Multi-Cultural Voter Education And Registration Campaign | LULAC-League of United Latin American Citizens

LULAC has joined Comcast to launch “Our Time to Vote,” a year-long, non-partisan voter education and registration campaign designed to increase voting in Hispanic communities served by the cable industry.

“Comcast recognizes that broader participation in the democratic process is important for our nation, and we are very pleased to launch this partnership to pursue that goal,” said Comcast Executive Vice President David L. Cohen. “This campaign reflects the cable industry’s commitment to strong local communities and to active public citizenship.”

The outreach to the Hispanic community, part of an estimated $5 million multicultural campaign, consists of four public service announcements (PSAs), one of which features Hispanic entertainers and leaders, such as George Lopez, Ana Ortiz and Janet Murguía, National Council of La Raza (NCLR) President and CEO, encouraging Hispanic audiences to register to vote, as well as the creation and launch of two nationally available voter education resources: the www.ourtimetovote.com webpage, and a voter information resources hotline, 1.866.544.VOTE.

A series of “Get out the Vote” spots will run from September 1, 2008, through November 3, 2008, just prior to the general election. The PSA can be viewed at: www.comcastnews.com/Hispanic2008.wmv.

“Our Time to Vote’ is designed to bring a wide range of diverse Americans into the voting process,” added Susan Gonzales, Corporate Senior Director of Federal and External Affairs and Vice President of the Comcast Foundation. “As a company dedicated to diversity, we are pleased to make this contribution to broadened civic engagement in the African American, Asian American and Pacific Islander and Hispanic communities.”

Comcast’s overall commitment to diversity is focused in four key areas: attracting and retaining a multicultural workforce, developing a diverse supplier group, offering a wide selection of multicultural programming and pledging significant community investments.

As a result of support provided by the Comcast’s Foundation, the LULAC Democracy Initiative will increase LULAC’s year-round efforts for the turnout of immigrant and Latino voters nationwide by improving political civic engagement through issues-education and advocacy training. The LULAC Democracy Initiative has two essential goals. 1) To increase, the number of immigrant and Latino voters in 2008 elections and onwards from the current rates of participation. And, 2) to grow the understanding of the long-term connection between positive public policy, civic participation, and voting on their communities through issues advocacy thereby strengthening democratic participation in the United States.

In the targeted cities LULAC will hold training workshops on civic participation—including training how to run a precinct, education on voter registration process, and education on get-out-the-vote. Additionally, LULAC will hold candidate forums nationwide.”*

*From: http://www.lulac.org
Traducido: usando Google o Altavista/Babel Fish

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