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Adman to Pitch Immigrants’ Story – Lionel Sosa
Tagged: television
The nation’s heated debate over immigration is headed to television advertising, in the form of a business-funded campaign that will tout the benefits of legalizing illegal workers and try to counter hardening rhetoric on immigration.
The campaign is spearheaded by Lionel Sosa, a media strategist who is credited with delivering nearly half of the Hispanic vote to President Bush in the previous presidential race.”*
*From: online.wsj.com
Traducido: usando Google o Altavista/Babel Fish
Curation from Tomás
Filed Under: 1. Hispanic News, Business, Business News, Immigration, Marketing & Advertising, Top Stories
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