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YouTube Mexico attracts local media firms

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“Online video has changed the way Latin music labels discover and market their artists — but entertainment companies are hoping that YouTube Mexico’s emphasis on local content will translate the medium into a significant revenue stream.

Heavy traffic from Mexican users to YouTube’s main English site and Spain’s country site motivated the company to launch a Mexican home page October 11, YouTube international product manager Luis Garcia says. Locally uploaded videos, such as one from 2006 of a little boy named Edgar falling into a river, “spiked globally” in popularity, Garcia says.”*

*From: www.reuters.com
Traducido: usando Google o Altavista/Babel Fish

Posted on: January 15th, 2008
Curation from Tomás
Filed Under: 1. Hispanic News, Cultura News, Entertainment, International
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