News Analysis: Impremedia and McClatchy Partner for National Print and Digital Media Sales

Impremedia, the most acquisitive company in the Hispanic digital and print media space, yesterday announced a deal through which it partners with McClatchy’s Hispanic newspapers and their respective websites. The publications are: California’s Vida en el Valle, which publishes 5 editions in Fresno, Merced County, Modesto, Stockton and Sacramento with a total circ. of 174,000; El Nuevo Herald (daily, Spanish, circ. 90,000); and Dallas/Ft. Worth’s La Estrella (weekly, Spanish, circ. 50,000) as well and its home delivery product En Casa (Spanish, weekly, circ. 100,000) which was launched last year.”*

*From: http://www.portada-online.com
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