Lisa McCarthy Joins Univision Communications as Executive Vice President of Client Development and Partnership Marketing

Univision Communications Inc., the nation’s leading Spanish-language media company, today announced that advertising sales veteran Lisa McCarthy has joined Univision in the position of Executive Vice President of Client Development and Partnership Marketing, effective immediately. McCarthy will be based in New York and report to David Lawenda, President of Advertising Sales for Univision.

McCarthy will establish and lead the Company’s Client Development and Partnership Marketing efforts which will be dedicated to serving the needs of marketers across Univision’s portfolio. McCarthy’s sales and marketing teams will be responsible for educating marketers about the economic and political power of the U.S. Hispanic consumer. They will provide insights, communication strategies and ideas that help clients effectively engage with this consumer base in order to drive their business. It will be the first team under Lawenda that represents Univision’s entire portfolio of assets, and allows clients to have a single, holistic dialogue with Univision. They will work in concert with the vertical media teams that represent Univision’s television, radio and digital assets.

Lawenda commented, “Lisa is an amazing leader whose experience, energy and industry relationships will compliment the talent currently present across our sales teams. Through her tenure at Viacom, she established a track record as a driver of revenue, pioneered the cross-platform sales approach and proved herself as a dedicated team leader. I am confident that her customer-focused approach to sales and marketing will be a tremendous asset to Univision.”

McCarthy said, “I am delighted to join such a world-class organization. I am committed to being an integral resource to clients, helping them drive growth in their businesses by utilizing Univision’s knowledge and expertise in building powerful connections with Hispanic consumers.”

McCarthy was most recently Executive Vice President of MTV Networks Brand Solutions, serving the company’s largest marketers across the portfolio of brands and multi media. She helped launch CBS Plus in 1998, which evolved to Viacom Plus, and was considered the industry model for multi-platform sales and marketing. Earlier in her career, McCarthy helped launch The Cartoon Network at Turner Broadcasting as well as UPN at Paramount Television. Before that, she was a consultant with JMW, a global consulting firm specializing in organizational performance, and an analyst in the Mergers and Acquisitions department of UBS Securities. She is a graduate of Georgetown University.

Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 89% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and Mexico-based Disa Records as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

For more information, please visit www.univision.net.”*

*From: http://www.businesswire.com
Traducido: usando Google o Altavista/Babel Fish

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