Climbing a ladder made of lipstick – Mary Kay and Avon

The women Valdez is counting on to broaden her direct-sales force are mostly Spanish-speakers she meets knocking on doors in Azusa, La Puente and West Covina, immigrants with little spending money but a burning desire to improve their looks and finances.

In a land of opportunity, cosmetic direct sales looks like a shortcut to the middle class, a corporate ladder whose first rung doesn’t require a high school diploma or even English skills. As Latina saleswomen rise through the ranks, they are changing the face of Mary Kay, long associated with blond Texas founder Mary Kay Ash.

Mary Kay Inc. sees potential in the immigrants’ battered apartments and modest tract homes. Both Mary Kay and rivals such as Avon have recently seen sales swell among Latino immigrants in California.”*

*From: www.latimes.com
Traducido: usando Google o Altavista/Babel Fish

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