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Univision, ImpreMedia Try to Get Out the Latino Vote in Crucial Election
Tagged: impremedia, mobile, Univision
The mobile video component is at the center of a wide-ranging multimedia campaign created by the Vidal Partnership, New York, that includes national advertising spots on TV and online, in-store promotions in several major Hispanic markets and a national sweepstakes, Mizrahi said.
“The idea of offering an experiential way that consumers can connect and relate to brands is there,” Mizrahi said. “What’s new, is that we can go one step further: We can allow people to understand what Sprint is with a very tangible product with features that let you download, stream and purchase. It’s the marriage of branded entertainment with our mobile technology.”"*
*From: www.adweek.com
Traducido: usando Google o Altavista/Babel Fish
Curation from Tomás
Filed Under: 1. Hispanic News, Business News, Media, Politics
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