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Univision Continues Ad-Sales Shake-up

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“CEO Joe Uva continues to make his mark at Univision Communications. More hires from the English-language networks will be announced today as Univision restructures its sales approach.

Mr. Uva earlier hired David Lawenda from Viacom’s MTV Networks as president-ad sales to oversee sales across all the media platforms at the biggest U.S. Spanish-language media group. Previously, sales for different Univision divisions such as TV, radio and online were run separately; now it is easier for advertisers to make integrated buys. “*

*From: adage.com
Traducido: usando Google o Altavista/Babel Fish

Posted on: January 14th, 2008
Curation from Tomás
Filed Under: 1. Hispanic News, Business, Business News, Marketing & Advertising, Media
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