Univision Continues Ad-Sales Shake-up
Tagged: radio, Spanish-language, Univision
CEO Joe Uva continues to make his mark at Univision Communications. More hires from the English-language networks will be announced today as Univision restructures its sales approach.
Mr. Uva earlier hired David Lawenda from Viacom’s MTV Networks as president-ad sales to oversee sales across all the media platforms at the biggest U.S. Spanish-language media group. Previously, sales for different Univision divisions such as TV, radio and online were run separately; now it is easier for advertisers to make integrated buys. “*
*From: adage.com
Traducido: usando Google o Altavista/Babel Fish
Curation from Tomás
Filed Under: 1. Hispanic News, Business, Business News, Marketing & Advertising, Media
