Maintaining a vibrant passion amid lackluster sales of crafts - the Folk Tree in Pasadena

Packed to the rafters with folk art from Mexico and other parts of Latin America, the Folk Tree has been a Pasadena institution for years.

But rising rent and slowing sales are forcing owner Rochalinne “Rocky” Behr to look for new digs for her South Fair Oaks Avenue store, a labor of love into which she has poured 20 years and thousands of dollars in personal savings.

Behr closed a nearby second location in March because of sluggish sales.”*

*From: http://www.latimes.com
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