Often people may think that conducting marketing research in Latin America is the same as doing research with Hispanics in the U.S., but after experiencing both, I can say that the greatest similarity is the Spanish language that I use to moderate the groups. However, even this is not always true because with English Dominant Hispanics in the U.S. I have to moderate in English, or with Bicultural Hispanics I often have to switch from Spanish to English during the focus group or interview. Nevertheless, it has been interesting to have both experiences and for that reason I decided to share my thoughts, as there is much that can be learned by comparing and contrasting both experiences.”*
*From: www.cheskin.com
Traducido: usando Google o Altavista/Babel Fish
Posted on:
January 10th, 2008
Curation from
Tomás
Filed Under:
1. Hispanic News,
Business,
Business News,
Marketing & Advertising
Comments
Leave a Reply
