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Posted on:
January 10th, 2008
Filed Under: Blogante Business, Hispanic News, Marketing & Advertising
Tagged: Burger King, La Raza
Filed Under: Blogante Business, Hispanic News, Marketing & Advertising
Tagged: Burger King, La Raza
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Burger King Corp. launched a print ad campaign highlighting its diversity and inclusion initiatives nationwide. The “Real People, Real Success” campaign focuses on BKC’s diverse employees, suppliers and franchisees. The first ad from the campaign appeared during the National Council of La Raza 2007 national conference in Miami.
Republica, BKS’s designated agency for diversity issues, developed the marketing and communications initiative for Burger King Corporation. According to a BKC spokesperson Burger King representatives are “still finalizing our media plan but we will be putting ads in such publications as Poder and Hispanic Enterprise. Currently the ad campaign does not have an online component.””*
*From: http://www.hispanicmpr.com
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Knowledge is Power and this page is just the start. Hispanics/Latinos are a growing diverse force in this country. Check out some of the 54,866 items found on this site below or dig into the Site Map
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