Burger King launches diversity oriented print marketing campaign - Hispanic MPR

Burger King Corp. launched a print ad campaign highlighting its diversity and inclusion initiatives nationwide. The “Real People, Real Success” campaign focuses on BKC’s diverse employees, suppliers and franchisees. The first ad from the campaign appeared during the National Council of La Raza 2007 national conference in Miami.

Republica, BKS’s designated agency for diversity issues, developed the marketing and communications initiative for Burger King Corporation. According to a BKC spokesperson Burger King representatives are “still finalizing our media plan but we will be putting ads in such publications as Poder and Hispanic Enterprise. Currently the ad campaign does not have an online component.””*

*From: http://www.hispanicmpr.com
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