1st BILINGUAL, LATINO-THEMED WEB PORTAL REACHES ALPHA STAGE: NOW OPEN FOR BETA-TESTING COMMUNITY

Posted on: January 9th, 2008
Filed Under: [ * Premium Press Release * ] [ Hispanic News ] [ Internet ] [ Press Releases ] [ Blogante Business ]
Tags: acculturation, AOL Latino, Banking, bilingual, border, demographics, Nielsen, population
Knowledge is Power!

OAKLAND, CA: From airline tickets to music downloads, Hispanic online shoppers spent nearly $12 billion in 2007. By 2011, Hispanic online spending is projected to grow to $21.6 billion. However, the US Hispanic consumer continues to be underserved by Web 2.0 services. With 22 million Hispanics now utilizing the internet, the need for interactive services within the US Hispanic community continues to be a hot topic.

deLatino.Com is a dynamic new entrant and first-mover within the US Internet Industry. The Official Launch Date is scheduled for Cinco de Mayo 2008. The San Francisco Bay Area company is set to be the first Hispanic-Focused Web Portal targeting English-Preferring, Bilingual, and Spanish-Preferring online users. The website will benefit: 1) companies who are forced to market to Hispanic consumers on multiple marketing mediums due to diverse levels of acculturation, 2) Hispanic consumers seeking non-predatory services, and 3) Hispanic online users seeking the latest news on a unique bilingual platform.

“This is a groundbreaking moment for all Latinos. I constantly read about how Brown is the New Green,” stated Jason Rivera, Director of Marketing for deLatino Interactive. “I find that notion to be somewhat disrespectful and greedy. The US Housing Industry situation is a perfect example.”

“We want deLatino.Com to be the hub for all things ‘Latino’…the place to talk politics, to educate, to reunite families, to share ideas, to find a job and so much more. We seek to partner with the best organizations to provide stellar promotions and offer much-needed charitable giving. We aim to accommodate even the most acculturated Latino.”

US Online Hispanic Population

Currently 44 million (15%), the US Hispanic community is the largest minority group in the United States. Today, US Hispanics are quickly approaching an annual buying power of $1 Trillion. This emerging market is projected to reach a population of 102.6 million people (24.4% of the US Population) by 2050.

Hispanics will increase online spending more than other ethnic groups in the next few years, are more likely than others to post feedback, and gravitate toward sites with social features (Jupiter Research, 2007). According to The AOL Latino 2006 Hispanic Cyberstudy, 77% of the US Hispanic online market now have access to broadband (up from 24% in 2000 and 36% in 2002). This emerging online market is projected to grow 188% (to nearly 130 million) during 2000-2050. By the end of 2006, the online US Hispanic population grew at a 13% rate in comparison to only 2% growth for the general population (comScore MediaMetrix).

Recent data also has shown that online US Hispanics prefer to research and apply for financial products via the internet. More than 40% of online US Hispanics have researched deposit or credit products in 2005. To add, nearly 25% have researched investments. According to findings by a 2006 Forrester Research survey, the average profile of an online US Hispanic financial shopper: 1) relies more on Spanish content, 2) 50% of online credit applicants are female, and 3) online investment applicants are considerably more wealthy than their offline peers (Forrester Research, Inc., 2006). US Hispanics represent one of the most active groups of online banking demographics. To note, English-dominant Hispanics outpace their Spanish-dominant peers in most online banking activities—like looking up balances and making transfers. Only 5% of US Hispanic internet users are 55 and over, as compared to 21% of the general online population. Due to their relative youth, online Hispanics are more likely to purchase event tickets, movies, music and computer software than the general online audience (Nielsen/NetRatings, 2004).

Media Contact:
Jason Rivera
Director of Marketing
deLatino Interactive
jason@delatino.com

deLatino Interactive
deLatino Interactive (DLI), parent company to deLatino.Com, was established in October 2007. The organization is dedicated to the empowerment of the US Hispanic Consumer. DLI enables its users to achieve more in life by providing trusted, assisted access to an online array of financial, personal and professional services. Additional DLI services include: LoansdeLatino, EnvíosdeLatino, AmordeLatino, CreditdeLatino, JobsdeLatino and VoicedeLatino. deLatino.Com aims to be the premier search/email/retail/homepage for the online US Hispanic community.

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