Univision Kicks-Off Third Phase of Civic Engagement Campaign to Encourage Voter Participation in Upcoming Presidential Primaries

Univision Communications Inc., the nation’s leading Spanish-language media company, today announced that it has launched “Ve y Vota en las Primarias” (Get Out and Vote in the Primaries), the third phase of a massive non-partisan campaign to educate and engage the country’s Hispanic population in the national electoral process.

In partnership with NALEO (National Association of Latino Elected Officials), Univision began airing thirty-second public service announcements (PSAs) on its broadcast network and local television stations. The PSAs feature some of the network’s most popular stars – Maria Elena Salinas, Univision Network News Anchor; Raul de Molina and Lili Estefan, hosts of “El Gordo y La Flaca” (The Scoop and the Skinny); Ana Maria Canseco, co-host of Hispanic America’s #1 morning show “Despierta America” (Wake Up America); Fernando Fiore, host of “Republica Deportiva” (Sports Republic); and the reigning “Nuestra Belleza Latina” (Our Latin Beauty) Alejandra Espinoza.

“Univision is deeply committed to leveraging its media assets to reach and mobilize U.S. Hispanics,” said Cesar Conde, Executive Vice President & Chief Strategy Officer, Univision Communications Inc. “We are proud of the tremendous results of the campaign thus far and will continue to educate, inform and empower Hispanics to increase their participation in the electoral process.”

Previous phases of the “Ya es Hora” (It’s Time) campaign include “Ya es Hora, Ciudadania” (It’s Time, Citizenship), which succeeded in generating 1 million citizenship applications from January through October of 2007 and “Ya es Hora, Registrate” (It’s Time, Register), encouraging people to register to vote in time for the Presidential primary elections.

“Ya es Hora” is a historic Latino civic participation campaign. It represents the largest and most comprehensive effort to incorporate Hispanics as full participants of the American political process. The national effort is led by Entravision Communications, ImpreMedia, Mi Familia Vota Educational Fund, the National Association of Latino Elected and Appointed Officials (NALEO) Educational Fund, National Council of La Raza (NCLR) and Univision Communications Inc.

Univision.com is empowering Hispanics with the online resources they need to make their votes count. As part of the “Ya es Hora, Registrate!” campaign, Univision.com (keyword: Elecciones) has a dedicated epicenter with vital information, interactive tools, and registration how-to’s. Local mini-sites are also posting registration dates and featuring articles that urge Hispanics to voice their opinions by voting.

Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 89% of U.S. Hispanic Households; Galavision, the country’s leading Spanish language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and Mexico-based Disa Records as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

For more information, please visit www.univision.net.

SOURCE: Univision Communications Inc.

Univision Communications Inc., New York
Rosemary Mercedes, 212-455-5335

• Univision Communications Inc. Honors Ray Rodriguez by Dedicating Network Building
• Mexican authorities predict fewer Mexican immigrants will be back home for Christmas
• Chola Girl, aka ‘Baby Smiley,’ needs her own reality show
• Lourdes Duarte has been promoted to 5 pm weekday anchor at WGN-TV, the Tribune-owned CW affiliate in Chicago.
• Johanna Guerra, Sr VP of Network News at Telemundo has left the company – Ramón Escobar, who last held the title of Sr VP of Network Entertainment at Telemundo, is back… as a full time consultant
• Mapping Out Mexico – Navigating your way through Mexico can be tricky business sometimes – MexicoMaps.com
• Radio Arte, a community, bilingual and youth-centered radio station owned by the National Museum of Mexican Art, is joining forces with Vocalo.org, founded by Chicago Public Radio, for a year-long collaboration.
• Mexican migrants are spending more money on taxes in the United States than on the remittances they send home to relatives, according to a new study by Mexico’s largest bank, BBVA Bancomer.
• Ana Maria Perez Gonzalez, said to be the oldest woman in the world, died in Mexico this week. She was 119.
• A week after abruptly quitting his longtime job as a CNN television news host and commentator, Lou Dobbs said on Thursday he is considering career options including possible runs for the White House or U.S. Senate.
• Ricardo Bomba: New “Simpsons” Character Contest Winner Chosen!
• Lou Dobbs On “Daily Show”: Mariachi Band, CNN’s “Flavorless Gruel Of Journalism” (VIDEO)
• TOP Ten reasons you should watch Lopez tonight not Conan
• Welcome Ceremony for José Hernández Moreno, NASA Astronaut in México
• Univision/YouTube Partnership Is A Bigger Deal Than You Think
• Sofia Vergara Makes Rape “Joke” on The View
• Critican a Sofía Vergara por broma sobre violación
• Time Warner Cable Launches in Los Angeles VeneMovies, New 24 Hour Commercial Free Film Channel
• Video: Sofia Vergara’s “Modern Family” Costar Trashes her on “Chelsea Lately”
• Mexico’s Drug Violence Gives Rise To Vigilantism