‘L.A. Times’ Group Adds ‘Hoy’ TMC To Valassis Direct Mail Programs

The Los Angeles Times Media Group (LATMG) and Valassis, the big marketing services company, announced Tuesday they are adding the Spanish-language total market coverage (TMC) preprint insert program, and shifting delivery from Thursday/Friday to Friday/Saturday.

The program delivers to about 5 million Los Angeles area households through shared mail, and carrier delivery to subscribers to the Los Angeles Times and Los Angeles Newspaper Group papers.”*

*From: http://www.editorandpublisher.com
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