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Tags: beer
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Can a beer cherished by Mexican-Americans become a hit in the general U.S. market?
This year, Crown Imports, importer of Modelo Especial, plans to advertise the Mexican lager to a general audience for the first time. The company will run ads in male-oriented magazines such as Esquire, Golf, Wired and Rolling Stone, aiming to reach consumers who like to sample an array of beers.”*
*From: http://www.thestate.com
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