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Hispanic-American Consumers Accept More E-Mail
Tolerance for e-mail marketing varies for different demographic groups, according to new Mintel Comperemedia data cited by MediaPost.
Mintel said that Hispanic consumers accepted 11 such e-mails monthly, versus 7.4 for non-Hispanic consumers—nearly 50% more. “*
*From: www.emarketer.com
Traducido: usando Google o Altavista/Babel Fish
Curation from Tomás
Filed Under: 1. Hispanic News, Business News, Marketing & Advertising
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