Woman wins with iconic Latino brands to masses – Molly Robbins of LicenZing

For most of us, brands are just another cloying tactic employed by the corporate world, a necessary strategy in a market where many competing goods are of virtually identical quality. But for Molly Robbins, president of ‘LicenZing,’ a San Rafael-based, independent branding company, her business has just become something more: a means to preserve a cultural heritage.

Robbins’ company, which mainly builds brands for other corporations, recently won an award from the Telemundo network, due to be presented March 21, for its success as a Latino business in Northern California, and its involvement in the local community. A major component of that recognition, however, has to do not only with Robbins’ commercial work as a promoter, but as a participant in one of the product markets she serves. Working with dozens of companies, Robbins has become one of a few branders to create clothing lines featuring iconic Latino brands, from pop-culture characters like Topo Gigio, a popular mouse character, to beverage and confection companies such as Bimbo.”*

*From: www.novatoadvance.com
Traducido: usando Google o Altavista/Babel Fish

Leave a Reply