Retailers look to cash in on fast-growing Hispanic community

Retailers are “trying to extend the season” when it comes to holiday sales. Retail consultant Howard Davidowitz, the chairman of Davidowitz & Associates says that includes “doing everything they can as far as Three Kings Day.” With that being such a major holiday in the Hispanic community, Davidowitz tells Steve Potisk that “any national American chain who’s not focused on the fastest growing American community is crazy.” Davidowitz says Wal-Mart is leading the way in this effort. But he adds that despite that and hopes for gift card redemptions, this will prove to be a “soft” holiday season.”*

*From: http://www.marketwatch.com
Traducido: usando Google o Altavista/Babel Fish

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