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Hispanics have higher open response to e-mail: Mintel Comperemedia
Hispanics are more likely to open an e-mail marketing message than other consumers, according to a new survey by Mintel Comperemedia.
Surveying adults about their attitudes towards e-mail, Mintel Comperemedia found that Hispanics will open e-mail from companies they know up to 11 times a month, while non-Hispanic consumers will only open these e-mails 7.4 times a month.”*
*From: www.dmnews.com
Traducido: usando Google o Altavista/Babel Fish
Curation from Tomás
Filed Under: 1. Hispanic News, Business News, Marketing & Advertising, Technology
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