Hispanics have higher open response to e-mail: Mintel Comperemedia

Hispanics are more likely to open an e-mail marketing message than other consumers, according to a new survey by Mintel Comperemedia.

Surveying adults about their attitudes towards e-mail, Mintel Comperemedia found that Hispanics will open e-mail from companies they know up to 11 times a month, while non-Hispanic consumers will only open these e-mails 7.4 times a month.”*

*From: http://www.dmnews.com
Traducido: usando Google o Altavista/Babel Fish

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