Hispanic Americans’ spending power increasing

Any way you slice it, America is becoming more Latin. There are approximately 43 million Hispanics currently in the United States. According to Jose Cancela, founder of the marketing and research firm Hispanic USA Inc. and author of “The Power of Business En Español,” they will represent $1 trillion in spending power by 2010.

Readers who follow the current immigration debate might be under the impression that this trend could be reversed by immigration policy changes. However, according to Cancela, who spoke to Furniture Style in December 2007, “In the 1990s, the number of Hispanics born here overtook foreign-born immigrants as the leading source of Hispanic population growth.””*

*From: http://www.furniturestyle.com
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