¿Que pasa, USA?

Hispanics have purchasing power of $860 billion, according to the Selig Center for Economic Growth at the University of Georgia, and all I get on my package is the translation of the words “black beans” to frijoles negros?

A bilingual label may play a key role in an integrated marketing campaign, but is it really enough? Copy alone will not truly capture the hearts and minds of the U.S. Hispanic consumer, but it’s a start.

We may be a complex group that hails from more than 25 different countries, with various levels of acculturation, but one element that we certainly have in common is the telenovela, or Latin American TV soap opera. Tell us a story as telenovelas do. Telenovelas capture us, bring us together, make us cry, make us laugh, and even give us very naughty ideas. But what they do best is connect to some part of us.”*

*From: http://www.shelfimpact.com
Traducido: usando Google o Altavista/Babel Fish

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