PepsiCo Game Teaches Mexican Kids About Nutrition

In an effort to combat the rapidly-growing problem of obesity in Mexican children, PepsiCo has created a handheld game that teaches kids about eating properly. The irony is that the American Beverage Association recently pointed the finger at videogames as a leading cause of childhood obesity.

It seems that Mexican children are particularly obsessed with soda, perhaps because 80% of schools lack access to drinking water, and as a result have become increasingly overweight. Obesity rates in kids aged 5 to 11 have risen 40% since 2000.”*

*From: http://blog.wired.com
Traducido: usando Google o Altavista/Babel Fish

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