Latina Magazine to Get Upscale Makeover

With her penchant for beauty products and fashion, combined with her growing purchase power, the U.S. Latina consumer has begun to get noticed by cosmetics marketers. So much so that at makeup powerhouses like L’Oréal and Avon, celebs Eva Longoria and Salma Hayek have put a multicultural face, literally, on their marketing messages.

Fashion and beauty, however, haven’t always played a starring role at Latina. That will soon change under Mimi Valdés Ryan, who became editorial director at Latina and its brand extensions in November.”*

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