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Tags: Juanes, Puerto Rican
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In what represents a first for the Latin music industry, a major label — Sony BMG — will promote all performances by a major artist — Puerto Rican salsa star Gilberto Santa Rosa.
The deal struck between Santa Rosa and Day 1, a talent development division of Sony BMG’s Latin-American arm, marks a departure from the revenue-sharing model that other Latin labels have recently taken up with their artists. Where Universal Music Latino, for example, is involved in tour sponsorships for rock singer Juanes and gets a percentage of his touring revenue, Day 1 will also represent Santa Rosa in all his public performances, either directly or by working with independent promoters in specific markets.”*
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