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Tagged: activist, cesar chavez, demographics, insurance, population, television, Toyota, Univision
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More than 200 industry leaders attended The 4th annual Multicultural Marketing Summit from October 24-26, 2007 at the Mandarin Oriental Hotel, Miami-Florida. Executives and marketers learned about the importance of the growing business opportunities in multicultural markets and the best practices of how to capitalize on these opportunities.
A highlight of the event was when David Kostin, Managing Director U.S. Portfolio Strategy for Goldman Sachs, shared his perspectives on the growth potential and investment opportunities presented by the US Hispanic market. During his compelling session titled, U.S. Hispanization: The Quest for Growth, Mr. Kostin identified growth trends for geo-demographics and consumer expenditures that underlie his investment thesis. His report details investment opportunities in the housing, retail, health care and financial services industries that are well positioned to take advantage of the growing Hispanic market. His findings can be found in the report, “US Hispanization: Long/short Strategies” at http://www2.goldmansachs.com/insight/research/reports/report44.html . The following is an excerpt emphasizing the importance of the Hispanic market for companies seeking growth:
“US businesses across all industries have begun to focus on the rapidly growing Hispanic/Latino market through targeted advertising spending and customized products. We believe this trend will continue. Firms taking the lead in these initiatives and in areas likely to benefit from the population growth of Hispanic/Latinos in the United States are likely to see their revenues grow faster than those of their competitors over the long term.”
Ceril Shagrin, Senior Vice President, Univision presented a new study about Latinos and media usage revealing compelling characteristics of advertising on Spanish TV. Among a number of interesting findings, the study shows that Latinos are more likely than non-Latinos to view commercials and make purchase decisions based on advertisements seen on television. In addition, Hispanic DVR users are less likely to skip commercials and are more likely to stop and watch commercials of interest than non Hispanic DVR users.
Industry leaders from Blue Cross and Blue Shield of Florida, Farmers Insurance, General Mills, and Toyota Financial Services presented case studies showcasing their success and growing market share within the multicultural markets.
Fernando Chavez, son of late activist Cesar Chavez, shared unique insights on Latino growth within the United States of today during his presentation to summit participants.
Cesar Melgoza, Co-Founder of Latin Force Group, released the 2008 version of the American Marketscape DataStream, the most comprehensive and up to date source of consumer geo-demographic data. The report forecasts current year estimates for 2008 and five year future projections for 2013 of the US multicultural landscape. The data is presented from the micro to the macro level built from the ground-up and is an in-depth representation of U.S. cultural diversity.
While participates engaged in case studies and workshops throughout the day, at night they were able to enjoy live entertainment from such artists as Def Jam recording artist Chrisette Michele, Locos por Juana, and El Chino.
Latin Force Group LLC provides consumer intelligence via strategic business consulting, database-driven analytics and automated systems to help our clients achieve significant growth by tapping into America’s fast growing Hispanic and multicultural markets. Latin Force stands at the forefront of understanding the significant growth opportunities that America’s fast growing new mainstream consumers represent for corporations today. We are poised to provide clients a competitive advantage by helping them capitalize on this exciting growth potential.
Press Contact:
Leslie Valenzuela
2100 West Flagler Street, Miami, FL 33135
305-860-1460; News@latinforce.net
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Knowledge is Power and this page is just the start. Hispanics/Latinos are a growing diverse force in this country. Check out some of the 54,866 items found on this site below or dig into the Site Map
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- November 24, 2009
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- Adolph Carranza remembers an unusual holiday donation from the Salvation Army. – New StoryCorps Historia
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- November 21, 2009
- A federal judge dismissed dozens of immigration charges Thursday against the former manager of a kosher slaughterhouse, at the request of prosecutors who had already won a conviction on multiple counts of financial fraud. – Postville news
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- A fire destroyed 106 houses in the Ecuadorian Pacific coast city of Guayaquil and left more than 500 people homeless, as well as 14 children with symptoms of smoke inhalation.
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- Mexico’s top domestic security official said Friday that sectors of the general public have cooperated with drug cartels in the violent border city of Ciudad Juarez, and the government is about to launch new social programs there to combat gangs.
- Pro-Castro mob attacks spouse of top Cuban blogger – Yoani Sánchez
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- Efrain’s Corner: A Response to….”Puerto Ricans in New York Struggling…Still” Comment
- Puerto Ricans in New York Struggling…Still – Puerto Ricans are some of the most prominent figures in New York politics and culture, so some people are surprised when they hear that, overall, Puerto Ricans are among the poorest and least educated New Yorkers. Almost a third in New York are living in poverty.
- Lalo Alcaraz on Lou Dobbs (departure from CNN)
- November 20, 2009
- Police in Peru say gang members killed people to drain their fat for cosmetics
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- Immigration Reform: The Phone Call Heard Around the Country – On the call were Rep. Luis Gutierrez, D-Ill.; Nydia Velázquez, D-N.Y.; and Rep. Raúl Grijalva, D-Ariz. Immigrant rights advocates from various parts of the country also spoke.
- Digital out-of-home (DOOH) Effectively Reaches Latinos On The Go – few marketers truly utilized digital media when reaching out to the Hispanic community.
- A week after abruptly quitting his longtime job as a CNN television news host and commentator, Lou Dobbs said on Thursday he is considering career options including possible runs for the White House or U.S. Senate.
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Latest Essentials
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- Raul Humberto Yzaguirre, 70, a veteran activist in the civil rights struggle of Hispanics in the United States, has been accepted by the Dominican Government as new American ambassador in the country.
- The Republican National Committee has hired Alex Castellanos, a long-time political strategist and GOP consultant, as an adviser.
- Telemundo’s disastrous Dobbs interview – “Interestingly enough, Dobbs was no bully and with his calm tone actually made his interviewer,” María Celeste,” look like a fool”
- Sarah Palin uninformed on Latino issues – A top adviser on Hispanic issues to John McCain’s presidential campaign said Sunday that a joint interview with McCain and Sarah Palin planned for Univision last fall had to be canceled because Palin was unprepared to discuss Latin America policy.
- Hispanic Caucus Finally Wake Up: It’s About Time
- The New General Market – Current trends suggest expanding Latino influence will blur the lines and Hispanic and general markets will collide, with the resulting merger revealing a new, evolved American general market
- November 23, 2009
- New Study: U.S. Hate Crimes Fall Slightly In ‘08; But Data Is Limited
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- Al Carlos sits down with Nancy De Los Santos, writer. Period.
- Guapa, it’s your genetic ancestry I love – study of DNA found that within Mexican populations, people tended to pick partners with similar proportions of Native American and European ancestry, while in Puerto Rican populations couples had paired up based on their shared balance of European and African ancestry.
- November 21, 2009
- Hispanic Caucus: ‘You Lie!’ Outburst to Blame for Senate Health Bill Provision on Illegal Immigrants
- Central American nations will demand $105 billion from industrialized countries for damages caused by global warming, the region’s representatives said on Friday.
- “They” Are “Us”: The Devastating Effects of Broken Immigration Policy on Children in Immigrant Families
- November 20, 2009
- Hispanic lawmakers say an old adversary, White House chief of staff Rahm Emanuel, has his fingerprints all over a push to prohibit illegal immigrants from buying health insurance plans in a new market for people who don’t get insurance through their employers.
- Some U.S. Democrats see momentum building for an overhaul of immigration laws that would legalize millions of undocumented workers, but analysts say a crowded agenda and struggling economy may once again sink hopes for reform next year.
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- November 19, 2009
- TOP Ten reasons you should watch Lopez tonight not Conan
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- After a 3 year trial of producing regionalized news for several top 10 Hispanic market stations via the Telemundo Production Center in Dallas, the network is reverting to producing local news. Dallas, Houston, San Antonio, Phoenix and San Jose will once again have locally produced news.
- Nacional Records Sampler 2009 | The New Sounds Of Latin Music – 21 FREE mp3s over at Amazon – (cool!)
- Ironically, Latinos should be greatful to former CNN blowhard Lou Dobbs – commentary by Albor Ruiz
- When White Writers Do “Latino” Issues – It was chaos this week in the LA Weekly’s virtual mailroom, which received a deluge of reactionary attitude in regard to Christine Pelisek’s cover story “Chaos in the Casitas: Lawless, south of the border–style speakeasies get a grip on L.A.”
- More Than 60,000 Americans in 45 States Organize for Immigration Reform
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- Video: Senator Menendez Speaks on Behalf of Hispanic Farmers’ Discrimination Lawsuit + update
- November 18, 2009
- New Report: More Than 2 Million Hispanic Households With Children Face Hunger – Hispanic households with children experiencing very low food security up almost 50%
- On November 18 at 8:00 PM Eastern time/5:00 PM Pacific, all across the country people are hosting house parties with their families, friends, neighbors, churches, classmates and anyone else who supports comprehensive immigration reform for America.
- Video report of Latina forced to give birth while in chains in Maricopa County, AZ courtesy of Sheriff Joe Arpaio (en Español)
- California’s Republican gubernatorial candidate Meg Whitman told a group of supporters Tuesday that she is making an unprecedented effort to attract Latinos to the Republican party – in South El Monte
- Hundreds of defendants awaiting trial for violent crimes in Dallas County have been deported by federal immigration officials and then set free in their home countries. – The practice goes back to at least 1991 and includes the release of murder, kidnapping and child rape suspects.
- Environmentalists alarmed by Puerto Rico policies – Sweeping from lush mountain rain forests to pristine beaches, a corridor of land protected by Puerto Rico’s last governor hosts dozens of rare and endangered species and was championed by celebrities who helped fight off resort proposals. – Now new Gov. Luis Fortuno has revoked the reserve as part of a drive to bring jobs and investment for the U.S. territory’s struggling economy. And activists see a broader pattern of looser protection for the island’s environment.
- Deporting undocumented students affects the chances for legal return if Congress doesn’t address it in immigration reform bill
