DIRECTV(R) Puerto Rico, Ltd. Names Burson-Marsteller Agency of Record for Its Public Relations

-DIRECTV(R) the leading Satellite Television provider in Latin America and the Caribbean, today named Burson-Marsteller its agency of record (AOR) to lead its public relations strategies in the Puerto Rico market.

“We value and trust the experience that Burson-Marsteller brings to our relationship,” said Roberto Valerio, marketing director for DIRECTV. “We are looking forward to develop a variety of public relations initiatives to benefit our subscribers in Puerto Rico.”

Burson-Marsteller was selected to lead DIRECTV’s public, media and corporate relations based on its expertise in brand communications coupled with successful media outreach and its flawless strategic advice.

“It is an honor to be able to work with DIRECTV, particularly on the verge of exiting announcements and due to its constant technological innovation,” said Sarah Lora, market leader for Burson-Marsteller, Puerto Rico. “We look forward to becoming part of the DIRECTV family and working side by side to help them achieve their goals.” “*

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