Hispanic consumers no longer just a niche market – Tucson
Tagged: Arizona, population, radio, TucsonPosted on: December 9th, 2007
Chances are that by 2015 — the year Latinos make up 50 percent of Tucson’s population — businesses won’t be devising “Hispanic marketing” plans.
By then, catering to this population will simply be called “marketing.”
Just as Spanish is no longer considered a radio format — rather, the language of multiple formats — ad campaigns with a familiar face and language likely will be the norm, experts say.”*
Curation from Tomás
Filed Under: 1. Hispanic News, Business, Business News, Marketing & Advertising
