Hispanic consumers no longer just a niche market - Tucson

Chances are that by 2015 — the year Latinos make up 50 percent of Tucson’s population — businesses won’t be devising “Hispanic marketing” plans.

By then, catering to this population will simply be called “marketing.”

Just as Spanish is no longer considered a radio format — rather, the language of multiple formats — ad campaigns with a familiar face and language likely will be the norm, experts say.”*

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