Is Shopping While Latino as Bad as Shopping While Black?

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Posted on: December 6th, 2007
Filed Under: [ Hispanic News ] [ Eye Openers ]

“Tis the season to be shopping, but that’s where Latinos, blacks and whites are all most likely to report experiencing discrimination, a new Manhattanville College poll finds.

Most Latinos who say they’ve experienced discrimination say it happens while shopping (53 percent). Sixty percent of blacks say the same thing, compared with 44 percent of whites. Discrimination–real or perceived–in stores is likely to be even more pronounced during the busy holiday season, but stores would be wise to be aware of consumer perceptions because bad shopping experiences translate into lost customers.”*

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