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Posted on:
December 4th, 2007
Filed Under: Blogante News, Commentary, Hispanic News, Immigration, Marketing & Advertising
Filed Under: Blogante News, Commentary, Hispanic News, Immigration, Marketing & Advertising
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There is a group of people who need an Extreme Makeover: Homeland Edition – illegal immigrants. Their press coverage is horrible. Antibiotic-resistant staph infections get better play in the media.
We have to redo their marketing strategy to give them better mass appeal.
The first problem is the word “illegal”. Americans don’t like things that are illegal – like illegal drugs, illegal abortions, illegal fireworks. Illegal we equate with immoral. You just can’t do something illegal and be a good person. Illegal is derogatory. Child pornography is illegal. Illegal is always bad.”*
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