Spanish-language KDTV celebrates top rating for 6 p.m. newscast - San Francisco

Employees celebrated by eating tres leches cake at KDTV, a Spanish-language news station in San Francisco. For the first time, the station’s 6 p.m. newscast was the Bay Area’s highest rated - including those on English-language stations - among 25- to 54-year-olds during November, a key ratings period for advertising sales.

Such parsing of the Nielsen ratings is a time-honored practice among local TV news directors and their publicists. They’re looking to tease out some good demographic news to convince the advertising community that they are the best buy in the market.”*

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