Posted on: December 3rd, 2007
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Newspaper Services of America (NSA), the nation’s largest single buyer of newspaper advertising, said Monday it has formed a strategic alliance with Papel Media Network to target Hispanic consumers in print.
“Building and nurturing an ongoing relationship with the Hispanic audience is critical to the long-term success of any advertiser doing business in North America today,” NSA CEO Dave Walker said in a statement. “This alliance with Papel Media will allow NSA to deliver even more new and innovative ways to engage this important consumer in print.”"*
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Reaching out to target audiences is always tricky. Standard Operating Procedure in courting Hispanics always seems to include the catchy sound bite, strapping on a Guayabera, and munching on a few bites of arroz con pollo on the campaign trail.
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