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Latino appeal helps to fuel retailer’s turnaround – Mervyns
Tagged: JCPenneyPosted on: December 3rd, 2007
JACQUELINE MONTOFA may seem to be an ideal Mervyns shopper. She’s a young Hispanic mom who shops in the retailer’s Livermore store once a week.
On the other hand, Montofa may not seem so ideal. She also likes Wal-Mart, Target and JCPenney — with no loyalties to any particular retailer.
“I like them all about the same,” she said. “I look for low prices.”
Fighting for shoppers like Montofa is one of Hayward-based Mervyns major challenges as the retailer plows through the third year of a turn-around process that involves reinventing its image and catering to Latino consumers.”*
Curation from Tomás
Filed Under: 1. Hispanic News, Business, Business News
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