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Tags: bilingual, Spanish-language
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Consorte Media, the leading provider of online marketing solutions targeting the Hispanic market, today announced that it is working with global electronics retailer Best Buy to promote its new Spanish-language website. Launched in November, BestBuy.com/espanol is a Spanish-language version of the English BestBuy.com site and offers bilingual content on more than 12,000 products, including service plans and gift cards. The site is part of a multi-channel experience which makes it easier for Spanish-speaking customers to shop at Best Buy stores, online at BestBuy.com and via phone at 1-888-BEST-BUY.
Consorte Media is working with Best Buy to drive high-quality, targeted traffic to the bilingual Best Buy site by serving ads across its extensive advertising network of Hispanic-focused publishers. Consorte Media leverages its unique blend of proprietary targeting and optimization technology, as well as a deep knowledge of the Hispanic culture and Spanish language, to deliver optimum traffic results to the site. The company also uses a research-driven methodology to help Best Buy test and optimize its campaigns, enabling the retailer to deliver the right messages to different sub-groups of the Hispanic market based on consumer preferences and behavior.”*
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