Best Buy Selects Consorte Media as Online Advertising Partner for Spanish-Language BestBuy.com

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Tagged: bilingual, Spanish-language

Consorte Media, the leading provider of online marketing solutions targeting the Hispanic market, today announced that it is working with global electronics retailer Best Buy to promote its new Spanish-language website. Launched in November, BestBuy.com/espanol is a Spanish-language version of the English BestBuy.com site and offers bilingual content on more than 12,000 products, including service plans and gift cards. The site is part of a multi-channel experience which makes it easier for Spanish-speaking customers to shop at Best Buy stores, online at BestBuy.com and via phone at 1-888-BEST-BUY.

Consorte Media is working with Best Buy to drive high-quality, targeted traffic to the bilingual Best Buy site by serving ads across its extensive advertising network of Hispanic-focused publishers. Consorte Media leverages its unique blend of proprietary targeting and optimization technology, as well as a deep knowledge of the Hispanic culture and Spanish language, to deliver optimum traffic results to the site. The company also uses a research-driven methodology to help Best Buy test and optimize its campaigns, enabling the retailer to deliver the right messages to different sub-groups of the Hispanic market based on consumer preferences and behavior.”*